Comparing based on Trip Advisor rating is genius!
I was recommended loveholidays by a friend and I have to say I'm glad they did as it made booking my holiday a lot easier. The prices seem good but what I really like is the way you can sort by Trip Advisor rating (as these are usually better than star ratings handed to the hotel themselves). This made it much easier to compare places and we are really happy as we could see the reviews without having to leave the website. We've booked a week in the sun now and I can't wait to get away from this horrible weather.