Like all bike shops ought to be.
I've lived in several parts of the UK and without doubt Mick Madgett's shop in Diss is the best bike shop I've ever known. Mick is equally courteous with seasoned club cyclists or novices. He has patience for kids who want their Halford specials 'sorted out cheap', and in this online cut-price world can offer a lifetime's experience and still match the cheapest web prices. I buy an awful lot of stuff on line and feel no guilt when I see overpriced and unhelpful local retailers of TVs and vacuum cleaners go bust as a result. But shops like Madgetts deserve your support. No doubt there are Mick Madgett clones in provincial towns up and down the country. Support them!!