Great customer support and product selection
Nature Shop is definitely my first choice when it comes to Icebreaker products. A better selection and better offers than any other store; more product sizes and colours than anywhere else, prompt customer service, and a great returns/exchanges policy. My only complaint is that stock status is not available in real time so I've had a couple of occasions where I've been notified that an item I've ordered is out of stock a few days after I've put my order through. It's a minor complaint but the only one I have!