I love that the products are cruelty free. They are also very good products. Also for foundations you can get a personal colour match. I have so far bought lipsticks, eye shadows, foundations and blushes. I love their blushes as they are highly pigmented and long lasting. Although some products don't have a wide range of colours. The foundations feel lightweight and look natural. Delivery was on time and adequately packaged. The only down side is the CRAZY prices. For me it's a nice treat for a few items but I'm not converted.