I have never ordered online because I prefer going into the store. I love the fact that the staff are happy to let you mess around with their products and don't pressure you with sales tactics. Infact, I liked it when I tried to purchase my first mac after only ever using windows, the staff wanted to make sure I really wanted a mac and wasn't rushing into it. The staff seemed passionate and talked me through how to use MacOS. I then purchased my mac and am very happy with it. I can't walk past an Apple shop without wanting to have a play around with stuff!