Quick, personal and trustworthy.
DigitalRev is probably the best company I've dealt with in quite a while. I'm a musician by trade, so I'm used to ordering through specialist stores, and they are awfully clinical. DigitalRev provides something unique, in that they not only provide fantastic prices for their equipment, they have video tutorials which are informative but also fun (Think Top Gear meets cameras instead of cars) and a lot of articles on the site itself. They run regular deals of various products, so it's always a good idea to check back regularly to see if there's a new bargain in stock, but their prices beat every other retailer on the web–including Amazon. With Jessops kicking the bucket, DigitalRev, in my opinion, has the potential to become the UK's new household name for camera gear.