I've only recently started shopping at End. I like their stock, but also find i occasionally look at their Facebook page (and i'm not much of an F'booker), as they seem to have a real passion for what they sell. Plus they seem to be a small, regional store that's taken things online, rather than a conglomerate with huge purchasing power and a corporate approach. Crucially, ordering is very easy, as they take Paypal and returns are easy too, as they use Collect+, as well as usual methods. Plus they've expanded my view of the North East: I didn't know anyone up there wore £900 Japanese boots! (I'm from Manchester- we've always been flash.). Keep it up, guys.
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