Fast delivery, good promotions, returning works and there are lots of fashionable items.
Have bought several times from Gap and Banana Republic. Delivery to EU is fast (DHL) and affordable. In some cases I got products next day after ordering. And I am living in the Estonia (it is like on the edge of the world). Returns policy is ok (I use ordinary post for returning), refunding works promptly. Quality of products is good. There are enough fashionable products to shop there.