I know lots of people do it these days. But just stick the price on with VAT so you know how much it really is. It's like they are saying look its not our fault. Our stuff is so cheap. Its the nasty tax man making it expensive. You end up thinking well postage is not free because I've just paid an extra £30 to what I thought I would.
The quality of Howies products is brilliant, delivery is fast and ethically sound. They stand by their stuff, I had a sweater where the stitching had come loose, after 3 months of wear. I queried this and Howies replaced it within the week. Outstanding; I wish every company was like this.