Mediocre food and poor packaging
As a lot of folk, I find it difficult to cook so I have to rely on ready meals. I used to buy Iceland chicken dinners, beef dinners and all day breakfast but they have now changed the packaging so that it is impossible just to peel the plastic cover off after heating in a microwave. The only method I have found that works is to slice the cover of each partition in half and then peel each half carefully. This is difficult to do with hot food and especially if your hands do work well. I still use Iceland for some of my shopping but I am afraid that they have lost quite a bit of sales due to this problem. Even after informing them about this problem, all they did was to send some vouchers to compensate me and done nothing to correct this.