You get great bargains more for your money,since they opened a store nearer to me iv saved a small fortune,I use to spend my money at tesco's but with icelands great prices I now spend the bulk of my housekeeping money at icelands.....Well done iceland 5*****
II live in Spain and wonder what I did before Iceland arrived. I love it for the fantastic range of frozen food but tend not to buy a lot of dry goods as they are pricey in comparison to local supermarkets
Discovered Iceland today, fantastic experience and was offered free home delivery- result I could go shopping in town and have a coffee and not worry about frozen stuff defrosting :) will be returning again in the near future.
Would recommend if your not a fussy eater and you want to pay less for your shopping ,most the food is frozen not fresh and they dont sel much healthy good not fresh fruit replaced by packaged sweets. Meat is horrible and food is really bland and you can taste the quality