Identity Theft?!?

I placed an order for a wheelset at a great price. The next day I was emailed by the company and asked for a copy of a utility bill and my passport. That's what you need to open a line of credit! I contacted my credit card immeditely and asked that a hold be placed on this order. JE James did refund my order, but this company seems like a phishing scam. Beware!!!!