I work for an online retailer and use many other price comparison engines to drive traffic to our website, all with a decent conversion rate and return on investment.
Kelkoo, on the other hand, deliver masses upon masses of non-converting traffic to us. We paused our account for over a year, but I was then convinced by their sales team to "give it another go" this year as they had apparently improved their service. Well, we tried it for 2 months, costing us over £5k and it generated a handful of sales at a conversion rate of 0.09%. Horrific. It can't be anything to do with our pricing etc. as all other price comparison traffic converts well.
I wonder about click fraud... they obviously claim this is impossible, but there must be a reason why their traffic is SO bad. DO NOT PAY TO ADVERTISE YOUR PRODUCTS ON KELKOO. Use Shopzilla, Nextag, Idealo, Pricerunner or any of the other multiple options available to you.
Most of the products found seem to be out of date. The price selection slider is a joke. Use one of the many other price comparison sites instead.
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