Good prices, rapid delivery and clear easy-to-use webiste
If Merlin stocks the item, it's often the cheapest on-line retailer. The web site is clear and easy to navigate. I'm mostly not concerned regarding the paucity of readers' views because on other sites it's rare that they're well-written and useful (to me at least).
My only criticism is that there is more choice on Chain Reaction and Wiggle for some items, especially clothing.
Stock control seems to be good and delivery is invariably rapid
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