Easy to use
I do all my shopping online except for fresh fruit and vegetables so I use this website all the time! I often find that supermerket's websites are not laid out very well, and it's difficult to find specific products - they usually direct you to special offers or alternatvies that are way more expensive than the product you want to buy! Mysupermarket has a great lay out, it's so simple to use and you can save your lists to save even more time in the future. The only small negative is that sometimes it takes a while for the basket to be sent between mysupermarket.com and the supermarket's website, but I'm sure that could be someting to do with my internet connection too!