River Island offer a never-ending stream of fashionable clothes that I personally love. When I was younger River Island was my all time favourite shop because everything they sold was so cool, now, it's pretty shit. Sure there are still the odd items of clothing that I have the urge to buy, but there is just one thing that stops me. The price. I can't understand why 99% of the items being sold are so over-priced! I'm sorry to say it but I could go into shitty Primark and buy something that is pretty much the same for half the price, if not less! Sure, if I bought it in Primark I would wear it to death and it'd probably be unwearable after 2 weeks, but at least I wouldn't have a fear of ruining the item every time I went out and everytime I looked at it thought 'Ooh I better not wear that to this occassion because if it got ruined that'd be £50 down the drain'. I understand how there is a great demand for profit in every company, but if the price keeps getting higher, the amount of loyal customers will fall.
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