Great range, fantastic advice
Review by confirmed purchaser
Seeking my first road bike, I was a little apprehensive that I'd be left feeling confused and/or patronised when I visited Sigma, given its reputation as one of London's top shops for serious cyclists. There was nothing to be afraid of. The sales assistant, Elliott, couldn't have been more helpful. He guided me to choosing the right bike for me, he spent a long time fitting it and he encouraged me to take it out for a try. He spent a long time patiently explaining the features to me without ever making me feel like an idiot. I'd highly recommend them. The contrast between my experience with Sigma and my experience at a better-known chain of shops that I'd visited previously was vast.