the new sigma flagship store is a church of worship for cyclists and triathletes. as you walk the aisles there are a vast array of wondrous shiny products that you have probably never seen before and only thought were available in heaven. Unfortunately I am most often brought back to earth when I ask for assistance. It seems that the staff do not share in the spiritual high that the church of sigma creates for me. They are surly, unhelpful, grumpy and often just busy doing something that I can never figure out what it is - behind their retail altar. So to conclude, much as I love the idea of Sigma sport, my money will continue to go to Wiggle, who have no church but do have an efficient online experience, better prices and whenever I've needed it - a much more retail focussed customer service.
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