Good customer service and prices.
I bought a Canon 18-135mm lens from SimplyElectroincs, the pricing they offered was the best around. My only complaint with the company was their slow delivery, but they were helpful in trying to get it dispatched as soon as possible. And also as a will of good gesture they offered me a free 5in1 cleaning kit for the inconvenience, so overall very good customer support and prices, now if they could just speed up the delivery it would be a 5* company. I Will shop with them again, I will just take note that some orders may take longer then expected.