I can only comment on the service as the purchase hasn't arrived!!!
2 Stars - Bad - a bad experience but with no sign of malicious intent, but who knows it may end up as being 1 Star if the purchase never arrives, not at the end of this journey yet.
Simply Electronics certainly talk a good fight with lots of communication around the inital order and a warning before the payment is taken from the credit card, then a very welcome upgrade communication to tell me my purchase was now scheduled for next working day delivery from the expected 7-14 days forecast. This was received on a Friday and when I used the automated tracking function it told me that the purchase was still in Kowloon, I thought next working day delivery a little ambiitious but stranger things happen.
However, one week later, still no new phone, the automated tracking service tells me that as far as it knows my purchase was in Kowloon 7 days ago, no news since then, and the Simply Electronics website says I have no outstanding orders.
So, all in all, not too impressive; a rapid fall from grace after a promisiing start.
I don't usually leave feedback but I find it somewhat irritating to get messages soliciting feedback on a transaction which as far as I am concerned is not yet at completion.