Had the product I needed in stock and delivered it quickly
They were not the cheapest site advertising the products I wanted at that time, but teh main difference was that they had the stock I was looking for. I guess it is easy to advertise a cheap price if you don't have the stock! The items were delivered very quickly and I was happy with the service. I will have two happy kids this christmas morning.
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I am afraid you are mistaken regarding our prices on the 2 items you purchased. We are the chepest UK seller for Battery Rosie and Battery Charlie. The first is one of our many "specialist" lines and not readily available in the UK. I have checked the prices on google shopping and also looked at the prices of competitors I know who try to offer the range we do and neither produed results that matched our price (except for a US based site on google shopping that does not ship to the UK).
We regularly check our prices against other sellers' to ensure that, barring one off specials being offered, we are always competitive and often the best price available.