I've been a Vodafone customer for about 20 years but when I needed to change my name following my divorce I was treated like crap! I rang to ask what to do and was told to take my deed poll to the Vodafone shop. When I got there they refused to accept it although absolutely everywhere else had already accepted it. The grounds for not accepting it were that it didn't have a crest on it although they couldn't tell me what crest they wanted. I was very humiliated by the assistants attitude in a busy shop.