Excellent website, huge range, great support staff!
The Wiggle website has a huge range of merchandise and a very intelligent search / filter engine - far superior to most of its competitors. The loyalty discounts get prices for many items in line with or below much of the market, and on occasion the friendly staff will price match if you do find something cheaper elsewhere anyway.
The delivery service is first class, even when choosing the free option, and most orders come complete with a small packet of Haribo - who can't be pleased with that?
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