The interface is good and so is the usability. Would be better if you had an app to purchase main draw games from or even a mobile optimised site.
Your online experience isn't bad, a nice intuitive interface. But your in-store experience is awful. And its due to your staff. I visit the Oldbury store and find people just don't want to help you. And when you ask for help, your staffs attitude is like dirt. You need to review your staff training and/or staff criteria in the hiring process.
It's simple. You want games, you go to Game. I buy and trade all my stuff at the Bullring based store. Good customer service. Could do with a few more tills for them busy periods, but other than, I recommend. Shout out to Scott. He should be the mould for Game customer service.
I like your stuff for the summer wear. But I speak for every guy when I say your in-store experience is monsterous. Any mention from the missus of a visit to Primark, my answer is "I'll be in the pub, ring me when you're done". You need to up your ecommerce game and install a shopping cart onto your site. Not only will it increase your revenue but make many average bodied UK blokes like myself very happy by having not to wait in a Primark queue listening to kids crying and middle aged mums talking about "oh no she didn't" on last night's Eastenders. (not a stereotype).
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