May I suggest you determine the specific reading interests of your customers and amend your database accordingly. I for one am not interested in books outside me fields of interest and do not feel inclined to wade through book lists in the hope of finding something of interest. I also tend to buy more books from POST SCRIPT BOOKS as generally the prices are lower.
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Regarding pricing we are generally extremely competitive and hard to beat plus we give reward points on all orders (an extra £4 off your most recent order, for instance) and free shipping for all orders over £10 in total.