Miss Ayres´ profile

Reviews (2)

Animed Direct

Free Delivery & Cheaper Priced Products Swung It For Me!!!

Really pleased with Animeds - free delivery & cheaper products swung it for me. I used another company for the last few years but now they charge delivery!!! 😊

Diamonds Factory

Website is very misleading!!!

After searching online for a few months we decided my engagement ring would come from Diamonds Factory. On finding the ring we both liked, my partner purchased it. Even after speaking to someone on the phone they said the ring would look exactly like the one online. After keeping it hidden until he proposed, my partner had removed the tag that comes on it rendering it exempt from returning it which he didnt realise at the time.
Although I was over the moon to be proposed to, I was disapointed at the very thin, spindly gold ring and the very bad wonky setting the diamond was in. As my partenr had removed the tag on the ring we couldnt send it back, sadly! The diamond was a lovely colour, but the princess cut was very jagged and not what you would get if you were paying full price in a proper jewellers.

We now wish we payed the full price and got a really beautiful ring, rather than a cheap version online.

If you want a cheap ring then this is the place to purchase it, but you may be disapointed. If you want a special ring for your special day go to a proper high street jewellers and pay extra for something better!!!

Everyday I look at my ring and feel sad my fiance spent his money on a cheapy ring, due to being misled by this companies website.

11 July 2012

Reply from Diamonds Factory

Thank you for your purchase with Diamonds Factory, we appreciate you taking the time to leave us some feedback.

We are sorry to hear that you are not happy with your purchase.

At Diamonds Factory we offer our customers the chance to customise their own engagement rings, you can select the carat weight, clarity, colour and certificate for the diamond. You can also select the metal you would like the diamond to be set in. 9k gold will have a lighter feel compared to 18k or platinum.

If you had contacted our customer service team with regards to your concerns we would have taken the ring back for assessment for you. And providing the ring was unworn and in its original condition we would have offered you a replacement order for a better quality diamond or a full refund.

Offering our designs at a cheaper price than the high street does not mean our diamonds are of an inferior quality, we simply do not have the same overheads as retail so we can offer the same specifications for a much lower price. Retailers generally have a high mark up from their cost price, quite often 300%. We keep very low profit margins being an online company so we are giving our customers the same options as high street jewellers for a much lower cost.

Once again we are sorry to hear that your purchase from us was not satisfactory and we hope that if you choose to purchase from us again in the future your experience will be much improved.

Kind regards
Diamonds Factory

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Miss Ayres
United Kingdom