Wiggle is definatley on my favourite list for internet searches for gear selection in swimming, biking and running. They always have some range of what you are after and are not often bettered on price for the most part.
There is an incentive to buy from wiggle due to the good range of products, customer feedback, ease of purchase, cost, delivery times and easy no hassle returns policy.
I have used the ask a question facility before and got good answers
Could do better on its wishlist option, may be my PC in work/at home but doesnt log on automatically, plus navigation back to shop a bit unfriendly.
Very limited ranges of stock at times, eg 2XU gear last month, almost all stock i wanted was in XXS or XXL this should be included as 'limited sizes' in the product description on searching.
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