Hi William,

thanks for your honest review.

Whilst every effort is taken to ensure our prices are the lowest on the web, with ever increasing competition we can't always guarantee that the published price is lowever then every single website out there! We do check our prices against our main rivals every week to ensure that we stay ultra-competative on all items.

If you do happen to find an item elsewhere for less please let me know and I will happily adjust the price for everyone - I can't say fairer than that. Kindest Regards, Jim Brown - Sales Director.