I think the only improvement you need to make is better communication. I received my order confirmation but it tells you to look at the product page for delivery times....
"Please see the applicable delivery times for your order on the product page of the items you have purchased."
BUT you do not have a link in the email to your website!
All companies now give you a delivery date but I heard nothing from you until I had a call from the driver outside my front door whilst I'm in another country on holiday.
I placed the order on the 13th August and the delivery arrived on the 24th August, which wasn't a problem as I wasn't in a hurry for the items. However it does say on the website 2 day delivery for the products I ordered so I had anticipated the deliver arriving before I left for my holiday on the 17th August.
Other than this minor issue the products are good and ordering is easy and I would recommend using you to other people.
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