Ocado

good for fresh food

had my first purchase with ocado, their range is pretty decent, especially the fresh section, things like icecream/meat, can't imagine how they can delivery frozen/fresh!

As a regular online shopper, the only down side for ocado is their pricing on household products may not be the best, I can possibly buy up to 50% cheaper elsewhere(e.g. Amazon), but ocado has a much accurate delivery slot.