You could improve by limiting the quanity of any single same item that can be ordered in one go Eg: The same pair of boots being ordered should be limited to two pairs of that given item, per customer. As i whole heartedly believe the reason normal customers miss out on items as soon as they go live, is not because as a company you have poor stock levels but i believe its because you have buyers buying up all the stock on given lines and then reselling it themselves for more on ebay!!! Profiteering for themselves and normal customers missing out. Take a look on ebay, its right there for you to see. I hope this feedback helps.
Other than that, your customer service is brilliant, the products you bring us are amazing and i still cant believe you can do it for such an an amazing price! Never had any problems or complaint with delivery. Love what your doing and will continue to be a customer for a very long time i imagine. Thank you!! x
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