I think the free P&P works really well. I shop online a lot but with other sites it can be really hard to find out the P&P cost before deciding to add something to your shopping basket. Obviously you have to cover your overheads including P&P but including it in your prices helps customers know the price they see is the price they'll pay.
Having found your prices are among the cheapest for the things I wanted at the time I don't search out the cheapest for every single product. Instead your site is now on my favourites list and is one of the first places I look at for buying anything for my pets. I also really like the fact that you offer paypal which is not only quicker and easier to use but also avoids the need to keep inputting credit card details over the internet.
As for delivery even using free super saver everything has arrived safety within 2 or 3 days. So far I've been home each time so I can't comment about how good the delivery company are at times when I'm not home to take delivery.
I don't use your recommend a friend feature because I never like giving out other peoples personal details. However, I do tell friends about the places I find are best and give them a link when they want it. Pet Supermarket are certainly one of the places I tell them about.
I've never reviewed a retailer before because I tend to be wary that service standards can sometimes vary a lot but I've bought from you three times now and have so far felt very happy after each transaction.
Overall I think your site, the prices and the quality of service are first class. Hence why a) I keep coming back and b) I thought you'd earned my effort and time to write you a review.
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