As advertised the 12.7mm magnetic tape should be able to adhere to pretty much any surface. Apparently it has the famous TESA 4965 adhesive! I had done my research and understood that tapes with this 'glue' will stick to pretty much any substrate including primed wood.
Unfortunately that was NOT my experience with this tape. It stuck pretty well to Arcylic but literally fell off varnished hardwood...
I wondered if this was a bad batch or perhaps had 'dried out' over time. In any case even after heating the tape slightly to see if this helped adhesionI had no success. I ended up attaching the tape mechanically to the wooden surface. On the plus side, delivery time was excellent but my email to customer services remained unanswered.
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