To ensure our customers are 18+, we utilise a service from Experian UK, where a check may be made to see if a customer has any live credit accounts, thereby proving they're 18+.
This from our Terms and Conditions - By accepting these terms and conditions you consent to such checks being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information. You can rest assured that this is done only to confirm your identity, that a credit check is not performed and that your credit rating will be unaffected. All information provided by you will be treated securely and strictly in accordance with the Data Protection Act 1998.
We were awarded winner of the Responsible Drinks Retailer of the year when we pioneered age-checking for the on-line alcohol sector in 2009.