It is trite knowledge that dissatisfied customers are in percentage terms far more vocal than satisfied customers, except it would seem when it comes to the reviews on Trustpilot! The figures against many of the businesses listed are simply not credible, especially those where 5 star ratings far outnumber 1 star ratings, but if you do not accept that just look how bad ratings are very quickly swamped by 5 star ratings with reviews from 'first time' posters. Just not credible.
John Roullier, B, Mark Hawkins, Laszlóné Homlok, John Vickeryand Alexander Tao found this review useful
Next day delivery did not materialize, courier claimed I had refused delivery which was simply a lie. Told I would get delivery next day (Saturday) still waiting in at 7pm and still no sign!
Glad I did not make my full order but tried them out first, will be going elsewhere to fill the bulk of my order.
Alexander Tao found this review useful
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I can understand your scepticism when so many positive reviews and you are right, around 72% of all reviews on Trustpilot are 5 stars. You are right to say that dissatisfied customers are in theory more likely to leave a review to warn others, while happy customers don't necessarily think about it. But what if you asked all you customers after they purchased from your company to leave a review, just by sending them an email with a link? That is what Trustpilot is helping many companies achieving. A company's reputation can only be representative if all customers are asked to leave a review.
The reason you see so many "first time" posters is simply because they have been invited to leave a review by email and automatically got a user profile created for Trustpilot. They don't need to actively login, as we know who the reviewer is. You can see next to many reviews the term "Review by confirmed purchaser". It means that we have a proof of purchase attached to this person and his/her review is therefore genuine. I hope it helps you understand how trustpilot works, and that you see the value in it.
Kind regards,
Bertrand Carton
Trustpilot