I do really like Shopto as a company. They deliver extremely fast and always have amazing prices. However, the website could do better, here are my suggestions:-
1) Have it so your computer remembers your username and password like most websites. Makes logging in quicker and less of a task.
2) Website seems slow after midnight, it's frustrating trying to order at these times.
3) needs to expand on top best sellers and top pre-orders. Lists are too short.
4) Accessories should be separated from Genres. Perhaps having hardware, software and accessories sections.
5) I like the news that comes up, have a dedicated tab for news. Its a bit small and a bit hidden on the home page.
All these suggestions would turn shopping at Shopto from Great to Excellent.
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