MOO is not just a product or a service, it is an experience.
MOO pays so much attention to designing, not just the website and the product, but also the packaging, adding extras (like the business cards box with markers "theirs" and "mine" to separate your own business cards from the ones you might receive).
Also the way they communicate is like communicating with friends, not business versus customer.
I wish more companies would deliver such products, in the way MOO does.
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