the site was easy to use, with easy ordering and FREE SHIPPING at the time. tbh, i probably wouldn't have ordered otherwise, as i could get the exact same price from my local petsmart - but w/the free shipping, i couldn't really resist! i'd just moved to another city, and was still in my "terrified to get lost driving" phase! so ordering online made it REALLY convenient for me! i just wish you online cat food providers would put on a DECENT SALE every once in awhile, ya know? combine that w/your free shipping deal, and you've got a customer for life! =^..^=
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