I've used Hotel Direct a few times. I can't afford to pay 4*/5* hotel rates, but enjoy staying in them. Using the 'Hidden Gems' has been great - particularly for our trips to London. You can usually gauge the location of the hotel from the title Hotel Direct put on their site - e.g. "Marble Arch 4*" - but if I'm uncertain I give Hotel Direct a call. Understandably, because they're "Hidden Gems", the representatives won't disclose the exact location, but they are happy to advise on the distance from whatever venue I'm intending to visit (e.g. a specific theatre address), meaning the only chance I'm taking is whether or not the hotel is up to scratch - and they always have been!
The Hotel Direct website is very easy to use, when I've had reason to contact them by telephone their staff have always been polite, friendly and extremely helpful. Of course, it's natural to be apprehensive when first using their service - particularly with regard to what the hotel will actually be like - but, having 'used' them a few times now, I'd have no hesitation in recommending Hotel Direct.
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