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Zero eBay consumer protection for consumers being forced to pay cost of returning items

I bought a fake leather jacket on eBay advertised as a leather jacket. I had to return the item back by tracked post, which was very expensive, in order to get a refund. eBay refused to reimburse me, the consumer, the cost of return postage because it is not covered by their 'buyer protection policy'. As I had to pay the cost of return postage I only got back 13% of what I originally paid for the item!
As consumers have to pay the cost of returning an item even when they have been clearly cheated by a buyer selling something which was obviously not as described, it means that in real terms there is no consumer protection on eBay whose argument was that a local store would not pay for the cost of travel to return an item. However, a consumer can physically examine an item at a local store which would most likely be within walking distance with very little transport cost involved!

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Al Eagle
Male, 1962
London, United Kingdom