In the online jungle of professional looking websites, it can be very hard to know what is behind the shell. The idea to have a one stop place to look for the opinions, experiences and reviews from other customers is just great and highly appreciated.
But, and there is a big but; Can you trust the reviews? This seems to be the magic of the successful sites based on customer reviews. Yelp, another site doing reviews put a lot of energy on filtering reviews in a balanced and fair way.
I dont have a solution to how this should be done, but the way it is done by trustpilot is a NO NO!
They should take som classes in journalism before they reconsider their routines. In newspapers there is a invisible wall between the advertising and the journalists. A newspaper where the advertisers can dictate the content can not be trusted.
This is where trustpilot fails. The company monetize on selling packages to the companies it is reviewing letting the companies redact their own reviews.
This is as bad it can get. Every bad review is held back by the reviewed company itself and for the smallest reason or excuse blocked, while good reviews are passed through. In the end the result is highly unbalanced in favour of the good reviews.
This is what is called corruption.
Sorry Trustpilot, after giving you fair chance, I dont trust you anymore.
Michael Deterding found this review useful
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