Bård Ove Myhr´s profile

Reviews (1)


Great Idea - Bad execution!

In the online jungle of professional looking websites, it can be very hard to know what is behind the shell. The idea to have a one stop place to look for the opinions, experiences and reviews from other customers is just great and highly appreciated.

But, and there is a big but; Can you trust the reviews? This seems to be the magic of the successful sites based on customer reviews. Yelp, another site doing reviews put a lot of energy on filtering reviews in a balanced and fair way.

I dont have a solution to how this should be done, but the way it is done by trustpilot is a NO NO!

They should take som classes in journalism before they reconsider their routines. In newspapers there is a invisible wall between the advertising and the journalists. A newspaper where the advertisers can dictate the content can not be trusted.
This is where trustpilot fails. The company monetize on selling packages to the companies it is reviewing letting the companies redact their own reviews.

This is as bad it can get. Every bad review is held back by the reviewed company itself and for the smallest reason or excuse blocked, while good reviews are passed through. In the end the result is highly unbalanced in favour of the good reviews.

This is what is called corruption.

Sorry Trustpilot, after giving you fair chance, I dont trust you anymore.

Michael Deterding found this review useful

19 July 2013

Reply from Trustpilot

Hi Bård,

Thanks for taking the time to give us your feedback.

Making sure that consumers can trust the reviews they read is our no. 1 priority. As a result we dedicate a lot of resources to this area. We have a dedicated team that works hard to fight against abuse of our system and handle all reported reviews as quickly as possible.

Since we do not censor reviews before they are published on our site, we have an integrated reporting system to allow reviews that contravene our guidelines to be reported.

Any consumer or company can report reviews for any company, whether they are a partner of Trustpilot or not, and the process for handling reported reviews is the same in all cases. Companies have no control over which reviews will be published and can't edit or delete reviews either.

When a review is reported, a message is displayed on the company’s profile showing who reported it and for what reason. Please note that this does not mean the review has been permanently removed, but that it is under investigation. When the investigation is done the review will either be restored or removed permanently. This decision is based solely on whether or not the review complies with our guidelines.

You can read more about how we handle reported reviews here:

I hope this gives some more insight into how Trustpilot works, and how seriously we take the matter of trust.

Best Regards,

Bård Ove Myhr´s profile

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Bård Ove Myhr
Male, 1970
Arguineguín, Spain