Apart from holidays bought from very well known holiday companies this is easily the biggest single purchase I have ever made over the Internet. It was an eternity ring, bought as a surprise for my 10th wedding anniversary. I have to confess the last piece of jewellery I bought without any input from my wife was the engagement ring, 13 years ago. I knew nothing about the 4 Cs or purchasing diamonds. My starting point was jewellery shops, both high street and independent, there were many fine looking rings but I just wasn't sure I was getting the biggest choice so I turned to the Internet. I spent months researching all online jewellery companies but I kept returning to purely diamonds. It certainly helps that the website has a very professional look, unlike some of their competitors, it was also extremely helpful on education. I was able to use their tools to work out my wife's ring size and the pictures and animations of the rings were really helpful for look. I settled on a design and size and made my selection and order on the Internet. It was then the nerves set in, had I done the right thing, I decided to email the company. I was emailed straight back by Stephanie and from then on she was able to put my mind at ease. The ring was delivered as promised. It looked amazing to me but the true test was giving it to my wife. She was delighted and despite the fact it has been on her finger for 3 days now she still can't stop looking at it. I am more than satisfied that I received great service and the ring is more than value for money. I would recommend purely diamonds to anyone! I have posted this through my wife's fb account as I don't have one.
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