SerenataFlowers.com

A florist that doesn't deliver is actually worse than useless

Based on an internet page that said that Serenata specialises in flower deliveries to Italy I placed an order for mothers day a week in advance. Two days after they were due to be delivered (i.e. after Mothers day) I received a request for a destination phone number, which I had already included on my original order.

I duly provided that, received acknowledgement from customer service and then the next day was informed that my order had been cancelled on the grounds that I had not provided the necessary information. Mothers day missed, and now no flowers at all.

I phoned customer service to complain (mysteriously cut off mid-conversation first time), expecting profuse apologies and a gesture of compensation. Instead I got stonewalling and blaming of the Italian florist. What an appalling service and even worse attitude to customer service.

It strikes me that florists are one of those groups of businesses that pretty much have to get it right. If you send flowers you need to know they are going to get there. If they don't, someone is going to get upset. If the florist fails, they really need to make a fuss. Don't expect Serenata to deliver and especially don't expect them to help you out after things go wrong.